BY FIONA MOTSA
MBABANE- The history between Bholoja and Europe continues.
After working for years with French music producer David Felgeirolles, internationally renowned afro jazz artist Mbongiseni ‘Bholoja’ Ngubane has partnered with another musical European entity and he has come out to tell us how it all came to being.
He shared this in an exclusive interview with this Eswatini Positive News (EPN) reporter.
Ngubane shared that he will be releasing his fourth album ‘Imphilo ’on the October 29, 2022 after being signed by One World Records in Europe Denmark.
Ngubane said that the album was recorded in the Kingdom of Eswatini and in France. It will be distributed in countries such as Germany, Australia, Spain, Portugal, Japan and France just to name a few.
In a contract signed on September 3, Ngubane and One World Records will collaborate for the next three coming albums. The collaboration aims for a mutual benefit in order to achieve the best possible career for the artist. The label will be responsible for press works, radio playlists and festivals.
EPN caught up with Ngubane to find out how he scored such a big record deal.
“I would say getting this deal is testament to the fact that my work is and always has been consistent ever since I started my musical journey. I shape and craft my art to be consumable and easily marketed by interested companies.
“My music has been out there with Future Paradise Studios in Paris since 2009 where all my albums were recorded. I have never signed anything with them and we have been friends and family since I was introduced to them through a culture program called Visa pour la creation.
“I got to enter a competition for Best Upcoming music Alliance Fransaise which was led by Claude Gonin in which I won best Upcoming artist 2009,” said Ngubane.
The ‘Zero to Hero’ hit maker further mentioned that he loved the freedom in his work and he would work anywhere in the world where the music took him for inspiration and recording.
