BY PHUMZILE NDLOVU
MBABANE – Instacash has recently made significant strides in expanding its agent network in order to increase visibility and accessibility for its customers in rural areas too.
This move by the new mobile money company,according to Instacash Managing Director Mandla ‘Cheeks’ Nxumalo, is part of a robust strategy aimed at ensuring that customers can easily identify where they can access the company’s services.
“We are excited about the new move,” Nxumalo stated. “We are ensuring that our customers are able to easily identify where they can get service, and we are committed to continuously growing our agent network.” This commitment to expanding the agent network is a key component of Instacash strategy to include the financially excluded population in the mobile money ecosystem.
One of the ways in which Instacash is working to increase visibility and accessibility for its customers is by branding shops in rural areas where customers can access services in a more comfortable and familiar environment. This approach not only helps to make Instacash services more accessible to customers in remote areas but also helps to build trust and loyalty among these customers.
Nxumalo also mentioned that Instacash is on a journey to establish service centres in different parts of the country. This initiative is aimed at further enhancing the accessibility of Instacash services, making it easier for customers to access the services they need. By establishing service centres in various locations, Instacash is ensuring that customers have multiple options for accessing its services, regardless of where they are located.
Overall, Instacash focus on expanding its agent network and increasing visibility is a testament to the company’s commitment to providing convenient and accessible mobile money services to all customers. By strategically branding shops in rural areas and establishing service centres in different parts of the country, Instacash is making it easier for customers to access its services and is working towards its goal of financial inclusion for all.
