BY MBONGENI NDLELA
MBABANE – Kingdom Tales Records (KTR) has since partnered with Pick n Pay
stores for the distribution and also to sensitize the nation about the availability of
Sands-Rhythm album.
Following the partnership, it has since been announced that Sands-Rhythm album
will now be sold throughout all Pick n Pay shops in the kingdom of Eswatini.
Furthermore, KTR was also officially launched as a music business. The event,
which was held at Ezulwini the Crescent, was attended by ministers, SWAMA
representatives, Africa Alliance boss Sthofeni Ginindza and entrepreneurs.
The partnership is a first of its kind in the kingdom and KRT has stated that it
hopes to translate the same blueprint across the continent in order to ensure ease
access to the Biggest Eswatini Music export. “KTR as music business will also
venture into distribution and publishing of music as a service to the best local
artists to encourage professionalism and participation in the elevation of the
country’s economy,” stated Melusi Dlamini, the Chief Executive.
