BY PHUMZILE NDLOVU
MBABANE – Learning from the best!
KrTC, born Thamsanqa Sibandze, a prominent figure in Eswatini’s arts scene, delivered a captivating presentation at the three-day workshop dubbed: ‘Merging Music and Traditional Business’.
The workshop provided a platform for knowledge exchange and skill development, drawing artists, students, and practitioners from diverse backgrounds.
Yesterday marked the first day of the TEDx Gwamile Street Workshop at Limkokwing University of Technology, which saw different speakers make their presentations about the entertainment industry as a whole.
At the heart of KrTC’s presentation was the importance of crafting an artist statement and personal philosophy. He emphasised that beyond being mere words, these statements serve as windows into the soul of the artist, offering insights into their inspirations, motivations, and intentions.
KrTC shared his own philosophy, envisioning a community that values artistic expression and encourages exploration in business and entrepreneurship. This philosophy has guided his artistic journey, shaping his decisions and identity as an artist.
KrTC also delved into the harsh realities artists face, citing the law of 10 percent, which highlights the fierce competition in the arts industry. Only a fraction of aspiring artists achieve significant recognition, emphasising the need for perseverance and strategic planning.
He encouraged artists to embrace their Unique Value Proposition (UVP), leveraging their strengths to stand out in a competitive landscape.
The UVP, KrTC explained, comprises personality, character, differentiation, credibility, relevance, and affinity. He shared personal anecdotes to illustrate each aspect, emphasising the importance of authenticity and consistency in building a strong brand.
KrTC’s journey as a brand ambassador for various organisations, including the Gerami Groover Foundation and the UNFPA Safeguard Young People Programme, exemplified the power of aligning with brands that share one’s values.
KrTC concluded his presentation by highlighting the significance of mind set and attitude in achieving success. He emphasised the need to surround oneself with individuals who support one’s goals and aspirations, minimise distractions, and prioritise personal growth.
KrTC’s insightful presentation resonated with the audience, inspiring them to pursue their artistic and entrepreneurial dreams with passion and purpose.
In closing, the TEDx Gwamile Street Workshop provided a platform for thought-provoking discussions and invaluable insights, thanks to KrTC’s engaging presentation.
The organisers and attendees alike expressed gratitude for the opportunity to exchange ideas and knowledge, wishing each other continued success in their artistic and entrepreneurial pursuits.
