BY DELISA THWALA
MBABANE – Get ready to make trade.
The Standard Bank Luju Food and Lifestyle Festival have invited suitable candidates to apply to trade in the festival’s Culinary, Fashion and children’s Beehive spaces.
This was announced by House on Fire Director Jiggs Thorne who said the application process is all online. It can be found in the form of links.
Thorne said links to the application forms can also be found on the Luju Festival website, lujufestival.com, as well as Luju Festival and House on Fire social media platforms.
“The festival will take place at House On Fire, in the scenic Malkerns valley, from August 4-5, 2023, showcasing some of the finest Eswatini and the region have to offer in food, music, fashion, design, beauty, entertainment, culinary exploits, premium wine and whiskey showcases, craft beverages and much more,” he said.
He further mentioned that different pockets of the festival, called Hives, offer opportunities for unique experiences, such as pop-up food stations that support drink pairing, tastings and specialised demonstrations by renowned chefs and connoisseurs.
“Trader applications The Culinary and Fashion hives have their own themes supporting the Luju ethos of ‘A Return to the African Future’, with its signature African Vintage style. The Culinary programme theme is ‘Culinary Art’. Hives include a beer garden, premium lounge, wine saloon, taste of Africa, cocktail lounge and a global tastes court. Vendors are encouraged to serve dishes that are unique, visually attractive and consistently tasty,” he said.
Worth noting is that an understanding of gastronomy and experience in food trading is essential.
The Fashion Hive theme is ‘African Fashion Folktales’, celebrating the transformative power of fashion. Craft mastery and sustainable materials become mediums for the reclaiming of ancestral stories, interweaving tales of our past and future.
From individual expression to collective consciousness, fashion has the power to shift and shape future generations.
Trading opportunities are available in the following spaces:
“Marketing Activations welcome concepts from brands looking to advertise in an engaging and interactive stall space, to increase visibility and reach across the region. Various packages are available upon request,” “Awards will be given to some of the best-designed, appropriately themed and most interactive exhibitors.
Please note that the Standard Bank Luju Food and Lifestyle Festival is a 100 per cent cashless environment, using NFC chips on festival wristbands for transactions. Luju is committed to being an eco-friendly event and all traders are required to use eco-friendly packaging,” said Thorne.
