By Siphiwosami Ginindza
MALKERNS – In effort to promote sustainable fashion and address climate change, MTN Bushfire Festival has partnered with the Eswatini Environmental Authority (EEA) and Seed Soil Harvest (SSH) to showcase the fashion show known as the Circular Couture during the festival at Malkerns on June 1, 2024.
The fashion show, set to take place at the Bring Your Fire Zone, aligns with MTN Bushfire’s #BRINGYOURFIRE mandate, which encourages individuals to contribute to collective action on social and environmental issues. The zone serves as a space for artists, activists, and organisations to advocate for causes such as environmental sustainability, gender diversity, and education.
Models including Siphephile Mthethwa, Thembinkosi Vilakati and Andiswa Dlamini, Siphiwosami Ginindza, Cleo Dlamini, Tebenguni Mkhatswa, Chaka Motsa, Ayanda Dlamini, Mazwe Dlamini, Khulekani Nkhambule, Thembinkosi Vilakati and Thulani Dlamini will grace the runway wearing garments designed by Carole Lubelo, Nothando Matsebula, Wenzile Mahato, Sebenele Matsebula and other local designers. These pieces, made from recyclable waste materials, showcase an innovative approach to repurposing and reducing environmental footprint. The models will be coordinated and styled by Nonhlanhla Lukhele-Shongwe.
Seed Soil Harvest Director Futhi Mavuso emphasised the urgent need for sustainable practices and the reduction of plastic usage. The Circular Couture initiative exemplifies innovative approaches to repurpose waste materials and reduce environmental impact, complementing efforts to address plastic pollution.
“We commend the government and all stakeholders involved for their commitment to this essential cause,” says Mavuso. “The plastic ban not only aligns with our mission but also encourages individuals and businesses to adopt more eco-friendly practices.”
The fashion show serves as a platform to raise awareness about the detrimental effects of plastic pollution and the importance of embracing sustainable alternatives. By showcasing garments made from recyclable materials, MTN Bushfire and its partners hope to inspire individuals to rethink their consumption patterns and embrace a greener, more sustainable future.
With the support of the community, government, and other organizations, MTN Bushfire and its collaborators are committed to fostering a culture of sustainability and responsibility. Together, they aim to make a significant impact in the fight against plastic pollution and climate change, paving the way for a cleaner, healthier, and more sustainable world.
