…among the chosen influencers for Luju Festival
BY DELISA THWALA
MBABANE – When you scroll through your phone he is there, when you open your television he is there, when you go golfing or gym he is mostly like to be there.
This is none other than male digital creator Sifiso Nxumalo. Professionally employed as a journalist at Eswatini Television this young man has managed to shape and change the perception around male content creation in the country.
Nxumalo creates content and clinches deals with organisations that seek promotion and Ambassadorship.
He has worked with multiple brands since his claim to the industry which was slightly two years ago.
One would know that the most popular social media channels among men are YouTube, Facebook, and Instagram but Nxumalo has managed to dominate all these channels with his Instagram reels taking the lead.
He has managed to shape and re-channel thoughts that social media is perceived as a woman domain can be explained, among other things, through different user behaviours.
“From a statistical perspective, women are active users while men consume social media more passively. For this reason, men are often overlooked as a target group when it comes to influencer marketing initiatives.
I have used this as an advantage since male social media users are open to influencer advertising just as much as females,” he said.
Having been recently assigned as Luju Festival influencer Nxumalo shares that to make it in the content creation world is all about marketing efforts about the mix between the right message, the right timing and the right platform.
He said, therefore, a sophisticated strategy is key. Make sure to think about all aspects before starting your influencer marketing activation. “Because of this passivity on social media, it can be a challenge to motivate men to engage on social media posts (e.g. through a comment, a click on a link or a purchase). To succeed with this, it is important to have a creative approach,” he said.
