BY PHUMZILE NDLOVU
MBABANE – The first day of the three-day TEDX Gwamile Street Salon, Merging Music and Traditional Business Art, was a success.
TEDx Gwamile Street, together with Limkokwing University and other industry partners, is hosting a three-day music business salon themed: “Integrating Music Business into Traditional Business.”
The event commenced today at 9am and will go on until Saturday at Limkokwing University. The aim is to formalise the business of music and demonstrate its value as an investment opportunity for other sectors.
This is an incredible opportunity for artists, art students, law students, journalism students, business students, marketing and PR students, and practitioners to get first-hand insights from industry experts on the music business! To participate in the open mic, register via email: wordiz360@gmail.com or WhatsApp: +268 76727794.
Nomalungelo Dladla, who is a local singer, song writer, actress, MC Board Member of the Eswatini Youth Councillor, and Brand Ambassador of the Institute of Development Management (IDM), was one of the speakers at the summit.
She spoke about elevating the music business strategy. According to Dladla, in the dynamic world of music entrepreneurship, strategic planning plays a pivotal role in navigating the complexities of the industry. The renowned speaker and advocate for artist development offered invaluable insights into crafting a successful music business strategy. Through her expertise and passion for empowering artists, she brought a fresh perspective to the table, guiding aspiring entrepreneurs on their journey to success.
Crafting a Music Business Strategy:
Her presentation delved into the intricacies of designing a robust music business strategy, with a focus on understanding the traditional business structure. She introduced key departments such as production, marketing and sales, finance and distribution, and monitoring and evaluation. By elucidating the roles and interactions of these departments, Dladla equipped her audience with the foundational knowledge needed to thrive in the music industry.
Empowering Artists through Insights:
Central to her presentation is the empowerment of artists through actionable insights. Dladla emphasised the importance of craftsmanship and skill development, encouraging artists to hone their talents and refine their artistic identity. Nomalungelo also shed light on the critical role of professionalism and business acumen in navigating the competitive landscape of the music industry. Through practical advice and real-world examples, she inspires her audience to take charge of their careers and pursue their passions with confidence.
Dladlas’s dedication to empowering artists and fostering success in the music industry is evident in her insightful presentation and online slides. As a speaker, she brings a wealth of knowledge and expertise to the table, inspiring her audience to dream big and pursue their passions fearlessly. With her online slides now available for purchase, Nomalungelo continues to be a beacon of guidance for aspiring music entrepreneurs, providing them with the tools they need to thrive in an ever-evolving industry.
It is worth mentioning that Dladla’s impactful presentation will be available in the form of online slides, providing a comprehensive resource for aspiring music entrepreneurs. These meticulously crafted slides distil her wealth of knowledge into digestible and actionable insights, making them an invaluable asset for anyone looking to elevate their music business strategy. Available for purchase on Nomalungelo’s social media platforms, these slides offer a convenient and accessible way for individuals to access expert guidance and propel their careers forward.
