BY MBONO MDLULI
MBABANE – The expertise that comes with CEO Vusi Norman Dlamini to Eswatini Tourism Authority (ETA) is what the parastatal is all about.
This was said by Minister for Tourism and Environmental Affairs Jane Mkhonta-Simelane when delivering her key-note address at Hilton Garden Inn, Mbabane today. She was unveiling Dlamini as the new ETA CEO.
Mkhonta-Simelane said Dlamini brought to the ETA a wealth of experience and knowledge in public relations. His leadership skills, strategic vision and deep understanding of the marketing and public relations landscape would be an invaluable asset to the Ministry as a whole. The Eswatini Tourism Industry, according to the Minister, boasts tremendous potential.
She said Eswatini was a nation rich in culture, breathtaking natural beauty and diverse wildlife experiences. “However, we also face challenges in a competitive global market. Mr. Dlamini’s expertise will be instrumental in navigating these challenges and capitalising on the exciting opportunities that lie ahead,” Mkhonta-Simelane said.
According to the Minister, the sustainable development of Eswatini’s tourism industry is paramount. She said the country was committed to preserving its cultural heritage and natural environment for generations to come. “Mr. Dlamini’s focus on marketing, communication and promotion aligns perfectly with our vision for responsible tourism growth,” she said.
She said the success of the Eswatini Tourism Industry hinged on collaboration. This was why she promised Dlamini an unwavering support. “We, at the Ministry of Tourism and Environmental Affairs, pledge our unwavering support to Mr. Dlamini and the entire ETA team,” she said.
“We look forward to working together with all stakeholders in the industry to achieve our shared goals. Mr. Dlamini, on behalf of the Ministry of Tourism and Environmental Affairs and the entire Eswatini Nation, I extend a heartfelt welcome to you. We are confident that your leadership will propel the Eswatini Tourism Industry to even greater heights.”
The Minister said this included, but is not limited to, increased Eswatini visibility, an increased tourism contribution to the Gross Domestic Product (GDP) and creating more job opportunities as enshrined in the Nkwe! declaration by His Majesty the King. “We encourage you to embrace innovation, champion sustainability and harness the collective strength of our industry to showcase the magic of Eswatini to the world,” Mkhonta-Simelane pointed out.
